4-Day ‘Master Public Information Officer’ – Certification Course

A Progressive Media Relations / PIO Training

for Police, Fire & Public Safety Leaders


Register NOW!   |   PIO Boot Camp – Flyer

Simple Registration Form
(For payment by check, P.O., invoice request)


Sept. 16-19, 2024
Jefferson City Police Dept.
Jefferson City, Missouri

Comprehensive Media Relations Training – High caliber instruction, exercises,
candid discussions, videos, on-camera practicals & more

  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt.
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • Impact of “Cyber Activism” on Police & Fire Dept.’s
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

After this intensive seminar , you’ll be ready for the challenges of media relations with new-found knowledge and confidence to succeed like never before.


PIO Training in Missouri

$595 per person – Limited seating available

Sept. 16-19, 2024 • 0800 to 1600 hrs
Hosted by Jefferson City Police Dept.
@ Training Room
Jefferson City, Missouri 65101


PIO Boot Camp – Flyer

Register NOW!


Info: E-mail or call (480) 622-8297


Courtyard by Marriott Jefferson City
610 Bolivar St,
Jefferson City, MO 65101

DoubleTree by Hilton Hotel Jefferson City
422 Monroe St,
Jefferson City, MO 65101

Holiday Inn & Suites Jefferson City
1590 Jefferson St,
Jefferson City, MO 65109

Days Inn by Wyndham Jefferson City
2100 Jefferson St,
Jefferson City, MO 65109

Best Western Plus Capital Inn Jefferson City
1937 Christy Dr,
Jefferson City, MO 65101