Master Public Information Officer

PIO Training Boot Camp


4-day Certification Program

A Hard-Hitting, No-Nonsense Media Relations Course
for Police, Fire & Public Safety Officials


  • Intensive Media Relations Training
  • High caliber instruction
  • Challenging exercises
  • Video presentations
  • On-camera practicals & more
  • Great weather!
  • Networking opportunities


  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words
  • Guerrilla tactics to get your message out
  • LIVE on Facebook! Should we be?!
  • Is your social media policy solid or landfill? Court ruling!
  • News coverage trends: Are you prepared?
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • “Cyber Activism” is a game changer for Police & Fire Dept.’s
  • Brand & Reputation Mgmt. for your department
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions
After this intensive seminar event, you’ll be ready to take on the challenges of media relations with newfound knowledge and confidence to succeed like never before.

PIO Training Boot Camp

Cost to attend is $595 – Limited seating available

Phone: (480) 622-8297 or e-mail